Interview: Market Mentors podcast, 22.08.18
“With so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson, Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much more.
”Market Mentors is brought to you by Fiona Jensen of Market Recruitment.”
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Keynote: MTEX Marketing Technology Expo, 26.03.19
“In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring. Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.”
Judge: Festival of Media Awards, Rome, May 2018
“We took 27 of the most senior leaders in the global media & marketing industry and locked them in a room for two days to judge the Festival of Media Global Awards 2018. Hear what they had to say about this year's calibre of entrants, what they were looking for in an award-winning entry, and why you should be entering the Festival of Media Global Awards next year.”
Keynote: ThinkContent London, 20.11.17
The theme was “The Performance Era of Content Marketing,” and the day’s discussions revolved around the challenge facing every marketer today: how to consistently produce high-quality, creative content that engages audiences – and prove to your C-suite that it’s driving the business results they want to see.
Though that’s a challenge, marketers are rising to the occasion. At ThinkContent London, we heard how senior marketing leaders are igniting change in their organizations by proving the value of their creative work. But the day wasn’t just about celebrating successes. We also heard battle stories from marketers who overcame seemingly impossible challenges after months – or years – of hard work and perseverance.